difference between exploratory and conclusive research
The research process is unstructured in exploratory research. An assessment of the role of corporate social responsibility on consumer behaviour in pharmaceutical industr… You will be working with the following scenario throughout this course.

Unlike, descriptive research that has the pre-planned design for analysis. It has to be noted that “conclusive research is more likely to use statistical tests, advanced analytical techniques, and larger sample sizes, compared with exploratory studies. It can even help in determining the research design, sampling methodology and data collection method”[2]. Conclusive research design provides a way to verify and quantify findings of exploratory studies. [1] Nargundkar, R. (2008) “Marketing Research: Text and Cases”, Tata McGraw-Hill Educational, p.39, Interpretivism (interpretivist) Research Philosophy, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance, Information needs a clearly defined Research process is formal and structured, Findings used as input to decision making, Generally followed by further exploratory conclusive research. An investigation into the ways of improvement of quality of customer services within hospitality sector in London 3. The table below illustrates the main differences between conclusive and exploratory research design: Research process is unstructured and flexible, Main differences between conclusive and exploratory research design.

Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making.

Descriptive research is a research that explore and explain an individual, group or a situation. Exploratory studies can potentially save time and other resources by determining at the earlier stages the types of research that are worth pursuing, Exploratory studies generate qualitative information and interpretation of such type of information is subject to bias. The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Conducted in order to determine the nature of the problem, exploratory research is not intended to provide conclusive evidence, but helps us to have a better understanding of the problem. Moreover, conclusive studies tend to be deductive in nature and research objectives in these types of studies are achieved via testing hypotheses. Conclusive research design can be divided into two categories: descriptive research and causal research. Explorartory research means a research conducted for formulating a problem for more clear investigation. A study into the role of social networking sites as an effective marketing communication channel 2. Accordingly, findings of exploratory research cannot be generalized to a wider population. In this type of studies research objectives and data requirements need to be clearly defined. Research questions in exploratory research design border on the alternative ways that exist that can be used for example to provide lunch for school children, the kind of benefits people stand to get from the product, and the nature of dissatisfaction the customer may be getting from the product in the case of marketing research. [1] Source: Saunders, M., Lewis, P. & Thornhill, A. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.

Descriptive research is used to describe some functions or characteristics of phenomenon and can be further divided into the following groups: Causal research, on the other hand, is used to research cause and affect relationships. Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. As opposed to descriptive research where probability (random) sampling design is used. However, it is structured in the case of descriptive research. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. Exploratory research “tends to tackle new problems on which little or no previous research has been done”[3]. Difference Between Discovery and Invention, Difference Between Extensive and Intensive Reading, Difference Between Parametric and Nonparametric Test, Difference Between Inductive and Deductive Reasoning, Difference Between Micro and Macro Economics, Difference Between Developed Countries and Developing Countries, Difference Between Management and Administration, Difference Between Sale and Hire Purchase, Difference Between Complaint and Grievance, Difference Between Free Trade and Fair Trade, Difference Between Partner and Designated Partner, Difference Between Table of Contents and Index.


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